The Jaffa Landfill was a 200 dunam area of construction waste which was dumped into the sea throughout the years, creating a 15 meter high eyesore. In 1988, the site was officially closed, but illegal dumping continued.

Mayor Huldai's plan is to designate the landfill's area for a park and the project is underway.

The essence of the plan is the reclamation of the shoreline by the public and the creating of a shoreline park that will serve the neighborhood.

The plan proposes a massive lowering of the landfill through removal, recycling, and grinding the refuse, thus unblocking the view and creating pedestrian routes to the sea. The plan proposes a promenade along the shore, with links to the port of Jaffa and the Tel Aviv promenade, as well as future extension to Givat Aliyah beach and Bat Yam.