In southeastern Tel Aviv, the neighborhoods of Hatikva, Ezra, and Ha'argazim are very low income areas. In Israel's 2001 Census, the Hatikva neighborhood was ranked third from the bottom in terms of socioeconomic status; Ha'argazim was ranked the very lowest in this category.

Additionally, 25% of these neighborhood residents have exceeded retirement age. Many of these elderly people live on their own and lack a family support system. These neighborhoods are also characterized by having a high number of elderly new immigrants, who face many additional challenges trying to live in a new country.

The elderly feeing program allows many of these community members to have a few hot meals per week.

Despite the numerous resources invested by the Municipality of Tel Aviv, much of the elderly population is still going without sufficient food and nutrients on a daily basis. Because most of the elderly residents did not accumulate significant pensions and much of their monthly social security payments go towards medication, utility bills and more.

As a result, many elderly people restrict their consumption of necessities, often purchasing inexpensive, low quality food. At the Beit Danny Community Center, hot meals are served to elderly, lonely, and disabled community members. As most of them lack a family support system, the program will enable them not only to live with dignity, but also to eat a healthy and nutrition meal together.